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World Branding

This bold and innovative new book examines the phenomenon of branding as corporate strategy. With an introductory essay on the role and philosophy of branding on the international stage, World Branding provides a step-by-step approach for the reader, breaking down the various examples by the elements that make up a brand and familiarizing one with contemporary terms and notions of identity. Through a series of case studies, World Branding illuminates prominent companies, institutions, organizations and governmental bodies, which exemplify successful brand strategies. In depth and beautifully illustrated, this book is a must for any design or corporate library. Case studies include: Adobe, Audi, The British Library, A Coherent National Brand for Denmark, The Netherlands Ministry of Defence and Scandinavian Airlines.
TitelWorld Branding
SubtitelConcept, Strategy and Design
VerkoperBogamo 0 - Boeken outlet
SamenvattingEngels | Druk: illustrated edition | Paperback | 9781584232834 | 300 pagina's
Drukillustrated edition
Verschijningsdatumnovember 2007
AfmetingenAfmeting: 29,8 x 22,8 x 2,2 cm
Aantal pagina's300 pagina's
Auteur(s)Hiro Minamiyama
RedacteurHiro Minamiyama
UitgeverGingko Press, Inc
Overige kenmerken
Extra groot lettertypeNee
Gewicht1297 g
Verpakking breedte305 mm
Verpakking hoogte216 mm
Verpakking lengte216 mm
Informatie van verkoper
CategorieBoeken ❯ Economie & FinanciĆ«n
Automatische classificering
Leeftijd14 - 100 jaar